My new book How to Write Clearly is out today! It’s for anyone who needs to communicate with the written word – in work, education or just everyday life. Whatever you need to write, it will help you make it more colourful, expressive and precise, so you reach your reader and express exactly what you want to say. Writing isn’t … Read More
Printed copies of How to Write Clearly now available
How to Write Clearly isn’t officially out until 13 September, but blog readers can get a printed copy right now! How to Write Clearly is for anyone who needs to write – for business, marketing, education or just everyday life. It looks at every aspect of the writing process, from defining your message and understanding your reader through to plain … Read More
Charge for projects, not time
If I had to give a freelancer just one tip to earn more money, it would be to switch from time-based to project pricing wherever possible. Time is an input rather than an output. It only reflects what you put into a project – not the value that the client gets out of it. You’re far more than just a … Read More
How to Write Clearly on preorder now
My new book How to Write Clearly will be published on 13 September – and the ebook is on pre-order right now. How to Write Clearly is for anyone who needs to write – at work, in education or just everyday life. It’s here to make your non-fiction writing more colourful, expressive and precise. I learned so much writing this … Read More
Why you should charge for ‘just having a look’
Near the start of most copywriting projects, the client will share the text they already have, which I need to work on. If it’s bad, I’m actually relieved – because it will be easier for me to improve it. But what if it’s actually quite good? The temptation would be to fiddle around the edges, changing a word here and … Read More
Writing stories that don’t suck
Jeremy Corbyn’s attacks on ‘billionaires’ and ‘corporations’ fell flat because the ideas were too abstract – too up for grabs. People look to corporations for goods and services, not to mention jobs. And a billionaire is something they might one day hope to be. In contrast, the Johnson/Dyson tax-breaks story looks set to run and run. Dyson, cannily spotting his … Read More