Thinking from home

Bees in a hive

An underrated feature of working from home is that it gives you a chance to just think.

Beanz Meanz Less

BEANZ MEANZ MORE. In my view, Heinz’s remix of its classic slogan typifies many of the problems with modern marketing. First, there’s the madness of anonymising a genuinely memorable, time-tested slogan that includes the brand name. If I could somehow get my prospects chanting ‘For top copy, get Tom copy,’ I wouldn’t see removing the ‘Tom’ as an improvement. Then … Read More