Why dramatising the reader’s problems is a technique that should be used with care.
ONE FOR JOY is out now!
My new book One for Joy is out today.
New book ONE FOR JOY now available to pre-order
My new book One for Joy is available to pre-order now.
Thou shalt obey the brand guidelines
Writing guidelines for other writers is tough, especially when you can’t see into the future.
What’s so good about growth?
The metaphor of ‘growth’ distracts us from the question of who growth will actually help.
The treacherous metaphor of ‘trickle-down economics’
Metaphors can be elegant, persuasive, intuitive – and utterly false.