COPYWRITING MADE SIMPLE
Copywriting is writing with purpose.
It’s about using words to reach people and change what they think, feel and do.
This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
Illustrated throughout and packed with real-life examples, it’s the perfect introduction to copywriting today.
Hardback
305pp
ISBN 978-1-8380545-7-1
Paperback
305pp
ISBN 978-1-8380545-1-9
Ebook
305pp
ISBN 978-1-8380545-0-2
Audiobook
7h 6m
Read by Sebastian Abineri
What you'll learn
.Understand the product
Pinpoint how the product helps people.
Turn features into benefits and seek out USPs.
Identify tangible and intangible benefits.
Get to know your reader
Uncover your reader’s fears and desires.
Decide how your copy will change how they think, feel or act.
Capture your aims in the brief.
Craft compelling copy
Learn eight proven formulas for killer headlines.
Choose a rock-solid structure for your copy.
Convert the reader’s interest into action.
Use 20 proven creative strategies
Show the product in a new light.
Use humour, wordplay, metaphors and contrasts.
Turn weakness into strength.
Write engagingly
Make your copy conversational.
Use the same words as the reader.
Bring the product to life.
Use language that’s active, positive and specific.
Use persuasion and psychology
Learn the six proven principles of persuasion.
Overcome the reader’s objections.
Exploit cognitive biases to nudge the reader to act.
What readers are saying
‘Excellent introduction’
‘Highly recommended’
‘Essential reading’
‘This book is gold’
‘So easy to read’
‘I love this book’
‘Great book’
‘An absolute must-have’
‘Buy it now’
Inside the book
.Hundreds of real-world examples
Copywriting Made Simple is packed with real-life examples to show you exactly how the ideas and techniques will work in the real world.
Fully illustrated
With dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about.
Covers every channel
Copywriting Made Simple gives you a ton of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.
Number one bestseller
Copywriting Made Simple hit the top spot in Marketing & Sales at Amazon UK, Canada and Australia.
Valued teaching resource
Copywriting Made Simple is featured on the BA Advertising course at the University for the Creative Arts.
Views from industry experts
Kate Toon
Host, Hot Copy Podcast
Where was this book when I started copywriting?
Dripping with copywriting goodness on every page and a must for every newbie copywriter (and a few old copy dogs too).
Katherine Wildman
Copywriter, trainer and host of The Writing Desk
Let Tom take you by the hand and show you the treasures that await with his deep, detailed and delightful exploration of copywriting made simple.
From insights gleaned from NLP and psychology to real-world examples of great, effective copy – this is educational, entertaining and energetic.
Prepare to dig deep, enjoy and see your results skyrocket!
Dave Trott
Creative legend, agency founder, author and teacher
What makes you good is what makes you different.
But you can’t break the rules until you know what they are.
Tom’s put a lifetime of learning into this book.
It’s an incredibly thorough briefing on the subject of copywriting.
So you’ll know everything there is to know about it.
And when you know more than other copywriters, you’ll know how to beat them.
Leif Kendall
Director of ProCopywriters, copywriter and author
Tom has written the best all-round introduction to copywriting available today.
If you are starting your career as a copywriter, or want to refresh your knowledge, I recommend Tom’s book. You’ll get a comprehensive guide to copywriting, one that’s packed with clear examples and easy-to-follow advice.
Tom is a fantastic, highly experienced copywriter and his guide is a solid addition to any copywriter’s bookshelves.
Doug Kessler
Creative Director & Co-founder of Velocity
I didn’t think you could teach copywriting. Turns out, Tom can. What a terrific book. Buy it for your writers. And your non-writers who write.
Now read chapter 1 or browse the full contents list.
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