Why you should charge for ‘just having a look’

Near the start of most copywriting projects, the client will share the text they already have, which I need to work on.  If it’s bad, I’m actually relieved – because it will be easier for me to improve it.  But what if it’s actually quite good? The temptation would be to fiddle around the edges, changing a word here and … Read More

Emotions are freelance fuel

I guess the three most important resources for a freelancer are time, energy and goodwill. But emotions come close after.  Your emotions aren’t a shortcoming to be overcome, or a fault to be lived with. They are a strength. They are how you direct your time and energy.  Positive emotion means productivity and growth; negative emotion means stress and stasis.  … Read More