Why you should charge for ‘just having a look’

Near the start of most copywriting projects, the client will share the text they already have, which I need to work on.  If it’s bad, I’m actually relieved – because it will be easier for me to improve it.  But what if it’s actually quite good? The temptation would be to fiddle around the edges, changing a word here and … Read More

Writing stories that don’t suck

Jeremy Corbyn’s attacks on ‘billionaires’ and ‘corporations’ fell flat because the ideas were too abstract – too up for grabs. People look to corporations for goods and services, not to mention jobs. And a billionaire is something they might one day hope to be. In contrast, the Johnson/Dyson tax-breaks story looks set to run and run. Dyson, cannily spotting his … Read More