CASH MONEY FREELANCING
So, you’ve gone freelance. And you’re making a living. But have you made yourself a life?
Freelancing should set you free. But for some, it’s more like a prison sentence. Because they just don’t make enough money.
Cash Money Freelancing will show you how to turn your freelance business into a bona fide money-making machine.
It’s packed with ideas to turbo-charge your freelancing, from setting your goals through to making better deals, earning higher fees and exploring new ways to grow.
If you’ve got the skills, the work and the clients, but your freelance business still isn’t jumping the way it should, Cash Money Freelancing has the answers you need.
Read by Sheri Saginor
What you'll learn.
Understanding work, wealth and money mind
What does wealth mean to you? (It’s more than just money…)
Why you need a ‘money mind’ as well as a ‘work mind’
Why ‘just doing the work’ isn’t enough
Why earning more money needn’t mean tossing your principles overboard
Knowing your purpose
How to set an earnings target
Why you have to leave your past behind
Identifying your ideal client
Why you need to build a financial cushion
Setting and presenting your prices
How to understand the unique value you offer
The best ways to charge – and what you should charge for
Why precedents are so powerful – and profitable
How to present your prices more persuasively
Negotiating deals like a pro
Why you need to keep emotion out of negotiations
How to set your topline and baseline prices
Knowing your best alternative to a deal
Why introductory discounts and free samples make no sense
Proven techniques for increasing your rates
Why you have to charge more – not just work more
How to charge more to new AND existing clients
Should you keep pace with inflation – or just double your rates overnight?
Ways to be more entrepreneurial
Build a menu of service packages to help clients buy from you
Work on retainer or sell service subscriptions
Specialize, semi-specialize or generalize?
Get some help by buddying up or delegating
Broaden your business by diversifying or moving along the value chain.
What readers are saying
‘Refreshing, practical, and inspirational’
‘Packed with good, solid advice’’
‘So much fun to read’
‘The first chapter… alone makes the book worthwhile’
‘Grounded, practical, widely applicable’
‘A true gift to every freelancer’
‘Essential for freelancers and small business owners’
‘A no-nonsense, highly readable guide to making more money as a freelancer’
On work, wealth and money mind.
When you go freelance, you start selling your skills on the open market.
To prosper, you need commercial skills as well as hands-on work skills.
In other words, you need a ‘money mind’ alongside your ‘work mind’.
When you start out, you’ll need to set your own wealth targets, identify your ideal clients and understand your unique value.
Once you understand the value you offer, you can set prices that reflect it.
You can learn how professionals negotiate, using more than price alone to close deals that work for both sides.
To keep moving towards your wealth goals, you can take every opportunity to increase your prices.
Looking at the bigger picture, you can explore ways to develop your freelancing to make it more like a business.
Cash Money Freelancing covers all these areas and more.
Now read chapter 1 or browse the full contents list.
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